Mentally Friendly

Multi disciplined teams with everything you need to build world class digital products.

We are currently working with
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An online marketplace simplifying and augmenting the sale of Australian red meat for sellers and the international buying community.

/ Agriculture


Improving mental health by connecting patients with the right therapists through intelligent matching mechanisms and supporting therapy practice.

/ Mental Health

British Museum

A hub serving personalised content to visitors, as well as an adaptable framework for quick product releases and agile functionality testing.

/ Cultural Institution


A scalable framework of insights, priorities and principles and an interactive diagnostic tool to aid priority evaluation when moving services online.

/ Public Sector

A.H. Beard

An app that doesn't just track your sleep, but helps you understand and improve it through personalised sleep coaching. The data collected feeds back into our Sleep Intelligence Engine, informing product decisions.

/ Health & Wellness

Fitness First

Testing taking the joining process online to save overhead and time for in-gym trainers with on location prototypes.

/ Fitness & Wellness


An app combining the utility of super management with the addictiveness of life tracking to help super members engage with their super and realise the benefit of future contributions.

/ Financial


Researching user behaviour to develop an online discovery tool allowing for intuitive content exploration and aid website engagement levels.

/ Cultural Institution


Delivering innovation to the ‘on-demand’ economy through vigorous proposition testing and realigning the suite of products for a consistent ecosystem.

/ On-Demand Economy
Recently published

MF Project Framework

This is our scenario based platform which outlines our approach to understanding and solving complex problems quickly.

Intelligent Product Design

Converging technologies have led to a new wave of products that are smarter in the way they reach customers. Our ongoing research project explores what this means for the future of product design.

Our Ventures

10 years spent earning real world digital business expertise.

Our People

Highly skilled design thinkers who consult collaboratively.

For Brave Clients

We help businesses tackle complex challenges.